Broadsman Clothing was established in 2015 as a side project by myself and Josh Portman.
'Broadsman' is a Victorian slang term meaning 'card sharp' - someone who uses skill and deception to win a game of cards.
The logo is limited to its initial on a playing card. The 'B' has become synonymous with the Broadsman brand, with many positive comments from customers and interested parties.
The simplicity of the single initial logo enables its versatility at different scales, across embroidering on garments and tags, and across promotional imagery on- and offline.
In February 2017 we filmed a promotional lookbook upon the release of the Day One collection across Broadsman's social media profiles.