Lifestyle magazines tend to be gender specific, often focusing on topics that could be considered gender neutral. Compendium, a five-in-one magazine for young adults, began as a Kickstarter campaign, offering up-and-coming writers, artists and sportsmen and women a platform to showcase themselves and their talent.
The magazine combined print and digital through Augmented Reality (AR) to 'unlock' enhanced interactive features. The digital edition provided embedded YouTube and Soundcloud clips, and links to individuals' online profiles.
Co-designed by Danielle O'Connell. Photography: Roxy Peachey and respective contributors.
Compendium Magazine was released as an interactive print magazine, and a digital edition available online. The magazine used Layar to incorporate AR: whereby the user scans a page with their smartphone to access enhanced features on-screen.
One example of this technique is in the Q&A with Dance a la Plage. When the page is scanned, users can listen to their new EP instantly. Since the first issue of Compendium in 2013, renowned magazines have also started to use AR, such as ELLE UK and Sports Illustrated.
We hosted the digital magazine on Glossi (now Slipp). Within 48 hours of going live, users had spent over 24 hours reading issue one, with more than 100 reading the magazine from front to back.
The platform kindly tweeted: "One of the most gorgeous Glossi designs we've seen, great job on your inaugural issue @compendiumag!"
From research, we identified the top five most common topics covered by consumer magazines: beauty, style, technology, sport and design. The magazine encompassed these topics, with content from 30+ contributors, including fashion guru Mat Pike, YouTubers TwoSync and gold-medal-winning Team GB Paralympian, Amy Conroy.