Pulse GK is a UK-based goalkeeper glove company, providing a range of high quality and affordable gloves for all age groups.
In little over a year, the Pulse brand has grown and is now regularly worn by goalkeepers of various levels, from grass roots to semi-professional.
My work with Pulse GK involves designing the brand and website/online store, and creating promotional imagery, video and social media content.
The client asked for a logo that looked sporty with some elements relevant to the literal meaning of a pulse.
The result is a two-colour logo with a single-colour alternative if required. The combination of green, white and black enables this logo to be visible, striking, and versatile across sometimes complex glove designs.
The client and I create fitness session videos as a tool to help goalkeepers (and customers) develop their skills. This also serves as a promotional tool. I film, edit and create corresponding promotional imagery for each episode, now available on YouTube and all Pulse social media channels.
Promotional imagery is created across various social media channels, including Facebook, Twitter and Instagram.